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Rehm
Florian Rehm
Rank #1711
GERMANY•Food & Beverage•liquor

Florian Rehm

Net Worth
$2.398B
0% (24h)
Florian Rehm, a German businessman, is the majority owner and chairman of the supervisory board of Mast-Jägermeister SE, a company renowned for its herbal liquor. Born in 1976, Rehm represents the fifth generation of the Mast family, which has owned the company for generations. His career has been marked by a focus on brand integrity and global expansion. In 2015, the company acquired its U.S. distributor, Sidney Frank, further solidifying its presence in the market. As a key figure in the family business, Rehm has played a pivotal role in the ongoing success and strategic direction of Jägermeister, a brand that gained global prominence through innovative marketing strategies.

How to read Florian Rehm's profile

Public net-worth figures are estimates. They combine observable inputs—typically listed equity, disclosed transactions, and market prices—with editorial judgment where filings are incomplete (for example, private holdings, debt, or cross-holdings). For Florian Rehm, we anchor the narrative to Liquor and liquor, then update the headline number as markets move. The chart on this page is meant to show trajectory, not a certified balance sheet.

When you see $2.398B alongside global rank #1711, interpret it as our best synthesis of widely cited ownership and price signals—not a claim about cash on hand. Estimates can diverge from other publishers because of different treatment of options, trusts, charitable vehicles, or illiquid assets. We document the general approach in methodology and welcome corrections via corrections.

Country (GERMANY) and career milestones on this page are curated for reader context; they should be verified against primary sources when used for research. Editorial metadata for this profile is refreshed on a rolling basis, with deeper audits at least annually (last noted cycle: 2026).

Looking for depth? When available, the dossier and timeline sections below add long-form context beyond the headline number—prioritize those modules when evaluating claims about strategy, controversies, or philanthropic commitments.

The Full Dossier

Early Life

Florian Rehm is a member of the fifth generation of the Mast family, the owners of Mast-Jägermeister SE, a German liquor company. The company traces its roots back to 1878, initially as a vinegar producer.

Rise to Success

The pivotal moment for the company came in 1934 with the creation of the now-famous herbal liquor recipe. The brand's global expansion was fueled by a successful marketing strategy that promoted Jägermeister as a party drink, particularly in the United States. Rehm's career has been defined by his executive and governance roles within the family business, maintaining the company's brand integrity and overseeing global expansion. A major strategic move occurred in 2015 when Mast-Jägermeister acquired Sidney Frank, the U.S. distributor.

Key Business Strategies

The success of Mast-Jägermeister is attributed to its unique herbal liquor recipe and strategic marketing, particularly in the United States. The acquisition of Sidney Frank in 2015 established a U.S. subsidiary and strengthened its market presence. Florian Rehm's leadership has been key to guiding this enduring family enterprise.

Philanthropy

While specific amounts are not readily available, the Rehm Family Foundation supports various causes, including education, community support, and cancer research. The foundation is based in Boston, MA, and awarded grants in 2024. The foundation's total giving was $37,000, and it's grant range is $250 - $60,000.

Career Timeline

Ongoing

Chairman of the Supervisory Board

Serves as the majority owner and chairman of the supervisory board of Mast-Jägermeister SE.

2015

Acquisition of Sidney Frank

Mast-Jägermeister acquired its U.S. distributor, establishing a U.S. subsidiary.

Philanthropic Impact

General Support$3.5K

General Support

General purpose support.

Education$11.286K

Educational Support

Education FundingStudent Support.

Community Support$5.6K

Community Support

General purpose support.

Cancer Research$0.5K

Cancer Research

Cancer ResearchOncology.

Key Business Ventures & Holdings

CompanyStakeValue
Mast-Jägermeister SE——

Net Worth History

In-Depth Analysis

Early Life

Florian Rehm is a member of the fifth generation of the Mast family, the owners of Mast-Jägermeister SE, a German liquor company. The company traces its roots back to 1878, initially as a vinegar producer.

Rise to Success

The pivotal moment for the company came in 1934 with the creation of the now-famous herbal liquor recipe. The brand's global expansion was fueled by a successful marketing strategy that promoted Jägermeister as a party drink, particularly in the United States. Rehm's career has been defined by his executive and governance roles within the family business, maintaining the company's brand integrity and overseeing global expansion. A major strategic move occurred in 2015 when Mast-Jägermeister acquired Sidney Frank, the U.S. distributor.

Key Business Strategies

The success of Mast-Jägermeister is attributed to its unique herbal liquor recipe and strategic marketing, particularly in the United States. The acquisition of Sidney Frank in 2015 established a U.S. subsidiary and strengthened its market presence. Florian Rehm's leadership has been key to guiding this enduring family enterprise.

Philanthropy

While specific amounts are not readily available, the Rehm Family Foundation supports various causes, including education, community support, and cancer research. The foundation is based in Boston, MA, and awarded grants in 2024. The foundation's total giving was $37,000, and it's grant range is $250 - $60,000.

Data Sources & Methodology

Figures for Florian Rehm are synthesized from the sources below and cross-checked against our net worth methodology. Estimates may lag market moves; see corrections to report discrepancies.

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