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Jeff T. Green
Rank #2254
UNITED STATES•Media & Entertainment•Digital advertising

Jeff T. Green

Net Worth
$1.817B
-1.39% (24h)
Jeff T. Green is an American billionaire businessman, entrepreneur, and philanthropist, best known as the co-founder and CEO of The Trade Desk, a leading global technology platform for digital advertising. Born on March 15, 1977, Green's wealth source stems from the digital advertising industry. He has an estimated net worth of 6.0, having signed The Giving Pledge in 2021 to donate 90% of his wealth. Green's career began in digital advertising with MSN and later founded AdECN, acquired by Microsoft. His achievements include leading The Trade Desk to become a publicly traded company and pioneering innovative technologies for the advertising industry.

How to read Jeff T. Green's profile

Public net-worth figures are estimates. They combine observable inputs—typically listed equity, disclosed transactions, and market prices—with editorial judgment where filings are incomplete (for example, private holdings, debt, or cross-holdings). For Jeff T. Green, we anchor the narrative to Digital advertising and Digital advertising, then update the headline number as markets move. The chart on this page is meant to show trajectory, not a certified balance sheet.

When you see $1.817B alongside global rank #2254, interpret it as our best synthesis of widely cited ownership and price signals—not a claim about cash on hand. Estimates can diverge from other publishers because of different treatment of options, trusts, charitable vehicles, or illiquid assets. We document the general approach in methodology and welcome corrections via corrections.

Country (UNITED STATES) and career milestones on this page are curated for reader context; they should be verified against primary sources when used for research. Editorial metadata for this profile is refreshed on a rolling basis, with deeper audits at least annually (last noted cycle: 2026).

Looking for depth? When available, the dossier and timeline sections below add long-form context beyond the headline number—prioritize those modules when evaluating claims about strategy, controversies, or philanthropic commitments.

The Full Dossier

Early Life

Jeffrey Terry Green was born on March 15, 1977. He grew up primarily in Salt Lake City, Utah, with periods in other states due to his family's frequent moves. Green's upbringing included financial challenges, which influenced his perspective on life and motivated him to achieve financial success. His grandfather, a mechanic, instilled in him the values of hard work and integrity.

Rise to Success

Green began his career as a technical account manager for MSN. In 2003, he founded AdECN, an online advertising exchange. AdECN was acquired by Microsoft in 2007, where Green served as COO of the AdECN Exchange. After two years at Microsoft, Green co-founded The Trade Desk in 2009. Under Green's leadership, The Trade Desk went public in 2016 and has since become the largest independent demand-side platform (DSP) in the world.

Key Business Strategies

The Trade Desk focuses on data-driven advertising, allowing advertisers to buy digital advertising campaigns across various platforms. The company's technology emphasizes transparency and control in digital advertising purchases. Green has focused on building an open internet, creating a fragmented market outside of major companies. The Trade Desk has achieved significant financial success, reporting $2.4 billion in revenue in 2024. The company continues to innovate, launching new products and forming partnerships to expand its reach.

Philanthropy

In November 2021, Jeff Green signed The Giving Pledge, committing to donate the majority of his wealth to philanthropic causes. Green's family foundation, Dataphilanthropy (now the Jeff T. Green Family Foundation), focuses on data-driven philanthropy. The foundation supports education policy and has made contributions to organizations focused on LGBTQ+ advocacy. Green has also donated to programs supporting cancer patients and established a scholarship program at California State University Channel Islands.

Career Timeline

2021

Signed the Giving Pledge

Committed to donating at least 90% of his wealth to philanthropy.

2016

The Trade Desk IPO

The Trade Desk became a publicly traded company.

2009

Co-founded The Trade Desk

Established the advertising exchange, where he currently serves as CEO.

2007

Sold AdECN to Microsoft

Became COO of the AdECN Exchange within Microsoft.

2003

Founded AdECN

Launched the first online advertising exchange, later acquired by Microsoft.

2001

Graduated from Brigham Young University

Earned a Bachelor of Arts degree.

Philanthropic Impact

Education$5.2M

Jeff T. Green Family Foundation Scholarship Program

Provides scholarships to students.

LGBTQ+ Advocacy$0.6M

Equality Utah

Funds the organization supporting the LGBT advocacy.

Cancer Support and EducationUndisclosed

Ruth Cheatham Foundation

Provides scholarships to children and teenagers struggling with cancer.

Key Business Ventures & Holdings

CompanyStakeValue
The Trade Desk8.70%—

Net Worth History

In-Depth Analysis

Early Life

Jeffrey Terry Green was born on March 15, 1977. He grew up primarily in Salt Lake City, Utah, with periods in other states due to his family's frequent moves. Green's upbringing included financial challenges, which influenced his perspective on life and motivated him to achieve financial success. His grandfather, a mechanic, instilled in him the values of hard work and integrity.

Rise to Success

Green began his career as a technical account manager for MSN. In 2003, he founded AdECN, an online advertising exchange. AdECN was acquired by Microsoft in 2007, where Green served as COO of the AdECN Exchange. After two years at Microsoft, Green co-founded The Trade Desk in 2009. Under Green's leadership, The Trade Desk went public in 2016 and has since become the largest independent demand-side platform (DSP) in the world.

Key Business Strategies

The Trade Desk focuses on data-driven advertising, allowing advertisers to buy digital advertising campaigns across various platforms. The company's technology emphasizes transparency and control in digital advertising purchases. Green has focused on building an open internet, creating a fragmented market outside of major companies. The Trade Desk has achieved significant financial success, reporting $2.4 billion in revenue in 2024. The company continues to innovate, launching new products and forming partnerships to expand its reach.

Philanthropy

In November 2021, Jeff Green signed The Giving Pledge, committing to donate the majority of his wealth to philanthropic causes. Green's family foundation, Dataphilanthropy (now the Jeff T. Green Family Foundation), focuses on data-driven philanthropy. The foundation supports education policy and has made contributions to organizations focused on LGBTQ+ advocacy. Green has also donated to programs supporting cancer patients and established a scholarship program at California State University Channel Islands.

Data Sources & Methodology

Figures for Jeff T. Green are synthesized from the sources below and cross-checked against our net worth methodology. Estimates may lag market moves; see corrections to report discrepancies.

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