LeaderPortfolio
Boo-jin
Lee Boo-jin
Rank #243
SOUTH KOREATechnologySamsung

Lee Boo-jin

Net Worth
$12.68B
-6.57% (24h)
Lee Boo-jin, born in 1970, is a prominent South Korean businesswoman, currently ranked #353 on Forbes' 2026 Billionaires list. With a net worth of $9.8 billion, her wealth stems from her stake in Samsung. She is the President and CEO of Hotel Shilla, a leading hotel and duty-free retailer, and is often referred to as "Little Lee Kun-hee" due to her business acumen. Her career includes roles at the Samsung Welfare Foundation and advisory positions within Samsung affiliates. She has been recognized on Forbes' lists of the World's 100 Most Powerful Women since 2015.

How to read Lee Boo-jin's profile

Public net-worth figures are estimates. They combine observable inputs—typically listed equity, disclosed transactions, and market prices—with editorial judgment where filings are incomplete (for example, private holdings, debt, or cross-holdings). For Lee Boo-jin, we anchor the narrative to Samsung and Samsung, then update the headline number as markets move. The chart on this page is meant to show trajectory, not a certified balance sheet.

When you see $12.68B alongside global rank #243, interpret it as our best synthesis of widely cited ownership and price signals—not a claim about cash on hand. Estimates can diverge from other publishers because of different treatment of options, trusts, charitable vehicles, or illiquid assets. We document the general approach in methodology and welcome corrections via corrections.

Country (SOUTH KOREA) and career milestones on this page are curated for reader context; they should be verified against primary sources when used for research. Editorial metadata for this profile is refreshed on a rolling basis, with deeper audits at least annually (last noted cycle: 2026).

Looking for depth? When available, the dossier and timeline sections below add long-form context beyond the headline number—prioritize those modules when evaluating claims about strategy, controversies, or philanthropic commitments.

The Full Dossier

Early Life and Education

Lee Boo-jin was born on October 6, 1970, in Seoul, South Korea, as the eldest daughter of Lee Kun-hee, the late chairman of Samsung, and Hong Ra-hee. She graduated from Daewon Foreign Language High School and earned a bachelor's degree in child studies from Yonsei University.

Rise to Success

Lee began her career at the Samsung Welfare Foundation in 1995. In 2001, she joined Hotel Shilla, a member company of the Samsung Group, eventually becoming its President and CEO in December 2010. Under her leadership, Hotel Shilla has expanded its duty-free business and established a global hotel chain. She also held positions such as President of Corporate Strategy for Samsung Everland and advisor for the trading department of Samsung C&T.

Key Business Strategies

As CEO of Hotel Shilla, Lee Boo-jin has focused on expanding the duty-free business and establishing a global hotel chain. She is known for her decisive leadership and strategic acumen, earning her recognition in the business world.

Philanthropy

Lee is known for her philanthropic efforts and has contributed to various charitable causes. She serves as a director of the Dooeul Scholarship Foundation, which supports women's education.

Career Timeline

2010

CEO of Hotel Shilla

Became President and CEO of Hotel Shilla.

2001

Joined Hotel Shilla

Became part of the Samsung Group, focusing on travel retail and hospitality.

1995

Began Career

Joined the Samsung Welfare Foundation.

Philanthropic Impact

Education$XB

Dooeul Scholarship Foundation

Supports women's education.

Key Business Ventures & Holdings

CompanyStakeValue
Samsung Electronics0.80%

Net Worth History

In-Depth Analysis

Early Life and Education

Lee Boo-jin was born on October 6, 1970, in Seoul, South Korea, as the eldest daughter of Lee Kun-hee, the late chairman of Samsung, and Hong Ra-hee. She graduated from Daewon Foreign Language High School and earned a bachelor's degree in child studies from Yonsei University.

Rise to Success

Lee began her career at the Samsung Welfare Foundation in 1995. In 2001, she joined Hotel Shilla, a member company of the Samsung Group, eventually becoming its President and CEO in December 2010. Under her leadership, Hotel Shilla has expanded its duty-free business and established a global hotel chain. She also held positions such as President of Corporate Strategy for Samsung Everland and advisor for the trading department of Samsung C&T.

Key Business Strategies

As CEO of Hotel Shilla, Lee Boo-jin has focused on expanding the duty-free business and establishing a global hotel chain. She is known for her decisive leadership and strategic acumen, earning her recognition in the business world.

Philanthropy

Lee is known for her philanthropic efforts and has contributed to various charitable causes. She serves as a director of the Dooeul Scholarship Foundation, which supports women's education.

Data Sources & Methodology

Figures for Lee Boo-jin are synthesized from the sources below and cross-checked against our net worth methodology. Estimates may lag market moves; see corrections to report discrepancies.