Early Life and Education
Marina Caprotti, the daughter of Bernardo Caprotti, founder of Esselunga, was born in Milan. She pursued her education at Università Cattolica del Sacro Cuore, graduating with a degree in law. Her background is rooted in the family's long-standing involvement in the Italian retail sector, providing her with a deep understanding of the business from a young age.
Rise to Success
After her father's passing, Marina Caprotti took over the reins of Esselunga. In 2020, she was named Executive Chair of the company, later also assuming the role of CEO in 2021. She and her mother, Giuliana, bought out the remaining stake in Esselunga from her siblings, solidifying her control over the company. Under her leadership, Esselunga has continued to be a leading player in the Italian supermarket industry, emphasizing quality, convenience, and sustainability. Esselunga has expanded to 192 stores and employed approximately 29,000 people as of 2024.
Key Business Strategies
Marina Caprotti's business strategies focus on maintaining Esselunga's leadership in the Italian market through a multi-channel approach, including online, click-and-collect, and in-store experiences. She has emphasized the importance of customer-centricity, with the Fidaty loyalty program covering 95% of the customer base. The company is also committed to sustainability, with a plan focusing on customers, people, the environment, suppliers, and the community. Esselunga has also focused on introducing innovative store formats and expanding its online delivery service, which has been particularly important in recent years.
Philanthropy
Esselunga is involved in various philanthropic initiatives, including donating fresh produce and bread to local communities through partnerships with organizations like Banco Alimentare. The company has also supported local schools through donations, contributing €100 million in the past seven years.