LeaderPortfolio
Savage
Russell Savage
Rank #761
UNITED STATESFood & BeverageEnergy drinks

Russell Savage

Net Worth
$5.405B
0% (24h)
Russell Savage is an American entrepreneur, best known as the founder of Rockstar Energy, which he sold to PepsiCo in 2020 for over $4 billion. Born Russell Weiner, he changed his name in 2025. Savage's career began in the late 1990s, and he worked in event organization and real estate before founding Rockstar in 2001. His entrepreneurial spirit led him to build Rockstar into a leading energy drink brand before its acquisition by PepsiCo. Since then, Savage has focused on high-end real estate and is now managing his wealth through a private family office.

How to read Russell Savage's profile

Public net-worth figures are estimates. They combine observable inputs—typically listed equity, disclosed transactions, and market prices—with editorial judgment where filings are incomplete (for example, private holdings, debt, or cross-holdings). For Russell Savage, we anchor the narrative to Energy drinks and Energy drinks, then update the headline number as markets move. The chart on this page is meant to show trajectory, not a certified balance sheet.

When you see $5.405B alongside global rank #761, interpret it as our best synthesis of widely cited ownership and price signals—not a claim about cash on hand. Estimates can diverge from other publishers because of different treatment of options, trusts, charitable vehicles, or illiquid assets. We document the general approach in methodology and welcome corrections via corrections.

Country (UNITED STATES) and career milestones on this page are curated for reader context; they should be verified against primary sources when used for research. Editorial metadata for this profile is refreshed on a rolling basis, with deeper audits at least annually (last noted cycle: 2026).

Looking for depth? When available, the dossier and timeline sections below add long-form context beyond the headline number—prioritize those modules when evaluating claims about strategy, controversies, or philanthropic commitments.

The Full Dossier

Early Life and Career Beginnings

Born as Russell Weiner, Russell Savage grew up in the San Francisco Bay Area. Before his success with Rockstar Energy, Savage's career path included ventures in event organization and real estate, as well as a brief stint working in the vodka industry. He also considered a career in politics, running for the California State Assembly in 1998.

Rise to Success with Rockstar Energy

Savage founded Rockstar Energy in 2001. The company quickly gained traction, becoming one of the top energy drink brands globally. A key differentiator for Rockstar was its larger 16-ounce can, setting it apart from competitors like Red Bull. By 2020, Savage sold Rockstar Energy to PepsiCo for over $4 billion.

Post-Rockstar Ventures

Following the sale of Rockstar, Savage has focused on luxury real estate investments, particularly in South Florida. He has built a significant property portfolio, acquiring, renovating, and flipping multimillion-dollar homes. In 2025, he legally changed his name to Russ Savage in honor of his father.

Career Timeline

2025

Changed Name to Russell Savage

Changed his name to honor his father.

2020-Present

Real Estate Investor

Transitioned to real estate investing, focusing on luxury properties in South Florida.

2020

Sold Rockstar Energy to PepsiCo

Sold Rockstar Energy to PepsiCo for over $4 billion.

2001

Founded Rockstar Energy

Launched the Rockstar Energy drink company, which would become a leading brand in the energy drink market.

Philanthropic Impact

UnspecifiedUndisclosed

Unknown

Philanthropic activities are not specified.

Key Business Ventures & Holdings

CompanyStakeValue
PepsiCo

Net Worth History

In-Depth Analysis

Early Life and Career Beginnings

Born as Russell Weiner, Russell Savage grew up in the San Francisco Bay Area. Before his success with Rockstar Energy, Savage's career path included ventures in event organization and real estate, as well as a brief stint working in the vodka industry. He also considered a career in politics, running for the California State Assembly in 1998.

Rise to Success with Rockstar Energy

Savage founded Rockstar Energy in 2001. The company quickly gained traction, becoming one of the top energy drink brands globally. A key differentiator for Rockstar was its larger 16-ounce can, setting it apart from competitors like Red Bull. By 2020, Savage sold Rockstar Energy to PepsiCo for over $4 billion.

Post-Rockstar Ventures

Following the sale of Rockstar, Savage has focused on luxury real estate investments, particularly in South Florida. He has built a significant property portfolio, acquiring, renovating, and flipping multimillion-dollar homes. In 2025, he legally changed his name to Russ Savage in honor of his father.

Data Sources & Methodology

Figures for Russell Savage are synthesized from the sources below and cross-checked against our net worth methodology. Estimates may lag market moves; see corrections to report discrepancies.