NetWorth
LeaderPortfolio
Guofu
Ye Guofu
Rank #2329
CHINA•Fashion & Retail•Retail

Ye Guofu

Net Worth
$1.752B
-0.23% (24h)
Ye Guofu, born in November 1977, is a Chinese billionaire entrepreneur and the visionary founder, Chairman, and CEO of MINISO, a global lifestyle retail group. His estimated net worth is $2.3 billion as of March 2026. He is recognized for his ability to identify market trends and create successful business models. Ye's career began after graduating with a diploma in economic management. He founded MINISO in 2013, expanding it rapidly and achieving significant revenue growth through a franchise-heavy model. MINISO is known for offering aesthetically pleasing, fun, and practical products at affordable prices. In 2024, Ye was named one of "Forbes China's Best CEO," highlighting his leadership and the company's global expansion.

How to read Ye Guofu's profile

Public net-worth figures are estimates. They combine observable inputs—typically listed equity, disclosed transactions, and market prices—with editorial judgment where filings are incomplete (for example, private holdings, debt, or cross-holdings). For Ye Guofu, we anchor the narrative to Retail and Retail, then update the headline number as markets move. The chart on this page is meant to show trajectory, not a certified balance sheet.

When you see $1.752B alongside global rank #2329, interpret it as our best synthesis of widely cited ownership and price signals—not a claim about cash on hand. Estimates can diverge from other publishers because of different treatment of options, trusts, charitable vehicles, or illiquid assets. We document the general approach in methodology and welcome corrections via corrections.

Country (CHINA) and career milestones on this page are curated for reader context; they should be verified against primary sources when used for research. Editorial metadata for this profile is refreshed on a rolling basis, with deeper audits at least annually (last noted cycle: 2026).

Looking for depth? When available, the dossier and timeline sections below add long-form context beyond the headline number—prioritize those modules when evaluating claims about strategy, controversies, or philanthropic commitments.

The Full Dossier

Early Life

Ye Guofu was born in November 1977, in Shiyan, Hubei, China. Growing up in a poor family, he was unable to finish his high school education due to tuition debt. Ye moved to Guangdong Province at age 21, where he began his career. Prior to establishing himself as a businessman, Ye had a dream of becoming a singer, but his dream was cut short when a choir teacher criticized his voice.

Rise to Success

Ye's entrepreneurial journey started with a small cosmetics shop in Foshan's Baihua Mall, where he used a "free makeup" strategy. This venture led to the opening of three more stores within a year. In 2013, Ye founded MINISO, drawing inspiration from Japanese discount retailers. The first MINISO store opened in Guangzhou. By 2015, he expanded MINISO internationally, opening a store in Singapore. MINISO went public on the NYSE in October 2020 and on the HKEX in June 2022. In 2024, Ye Guofu was recognized as "2024 Forbes China's Best CEO".

Key Business Strategies

MINISO's strategy focuses on offering aesthetically pleasing, fun, and practical products, with the "Joy Philosophy" as its business principle. Ye employed a franchise-heavy model for expansion, leading to the opening of thousands of stores across the globe. MINISO's expansion strategy led to over 7,000 stores worldwide. The company has also focused on IP collaborations and supply chain efficiency to maintain its competitive edge.

Philanthropy

During the COVID-19 pandemic, Ye donated protective supplies and daily necessities worth 3 million yuan to his hometown in Hubei Province.

Career Timeline

2024

Named 'Forbes China's Best CEO'

Ye Guofu was recognized as '2024 Forbes China's Best CEO'.

2022

HKEX Listing

MINISO listed on the Hong Kong Stock Exchange.

2020

NYSE Listing

MINISO went public on the New York Stock Exchange.

2013

Founded MINISO

Founded MINISO in Guangzhou, China.

2000

Graduation

Graduated with a diploma in economic management from Zhongnan University of Economics and Law.

Philanthropic Impact

Disaster Relief$0.42

COVID-19 Relief

Donated protective supplies and daily necessities to his hometown in Hubei Province.

Key Business Ventures & Holdings

CompanyStakeValue
MINISO Group Holding Limited64.90%$3.31M

Net Worth History

In-Depth Analysis

Early Life

Ye Guofu was born in November 1977, in Shiyan, Hubei, China. Growing up in a poor family, he was unable to finish his high school education due to tuition debt. Ye moved to Guangdong Province at age 21, where he began his career. Prior to establishing himself as a businessman, Ye had a dream of becoming a singer, but his dream was cut short when a choir teacher criticized his voice.

Rise to Success

Ye's entrepreneurial journey started with a small cosmetics shop in Foshan's Baihua Mall, where he used a "free makeup" strategy. This venture led to the opening of three more stores within a year. In 2013, Ye founded MINISO, drawing inspiration from Japanese discount retailers. The first MINISO store opened in Guangzhou. By 2015, he expanded MINISO internationally, opening a store in Singapore. MINISO went public on the NYSE in October 2020 and on the HKEX in June 2022. In 2024, Ye Guofu was recognized as "2024 Forbes China's Best CEO".

Key Business Strategies

MINISO's strategy focuses on offering aesthetically pleasing, fun, and practical products, with the "Joy Philosophy" as its business principle. Ye employed a franchise-heavy model for expansion, leading to the opening of thousands of stores across the globe. MINISO's expansion strategy led to over 7,000 stores worldwide. The company has also focused on IP collaborations and supply chain efficiency to maintain its competitive edge.

Philanthropy

During the COVID-19 pandemic, Ye donated protective supplies and daily necessities worth 3 million yuan to his hometown in Hubei Province.

Data Sources & Methodology

Figures for Ye Guofu are synthesized from the sources below and cross-checked against our net worth methodology. Estimates may lag market moves; see corrections to report discrepancies.

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